Softwrap Reveals New Leading Edge Partnership with Ulead
Posted by jtldemonseed on Tuesday, December 10 2002

SoftwrapTM, the leading British-based provider of virtual 'shrink-wrap' solutions for the games and software industry (www.softwrap.com), today announced that it has partnered with Ulead Systems Inc, to wrap and distribute their products, including their flagship product, the new Photo Impact 8.0.

Ulead produces innovative video editing, DVD authoring, photo editing and Web design software for users of all levels. Softwrap is wrapping a number of Ulead products, including Photo Impact 8.0, which was announced last month.

Apart from using their own web site, Ulead will be able to take advantage of Softwrap's relationships with a wide variety of distribution partners, including www.tucows.com, as well as using other Softwrap-enabled channels, such as magazine covermounts, to distribute the Softwrapped Ulead products.

Conall McCarthy, eCommerce Manager, Ulead Systems, Inc, commented, "We are delighted to be working with Softwrap. This relationship gives us great opportunities to get our products out to many new markets, and also offers us another revenue stream. Their try and buy mechanism will enhance the purchase experience for all of our customers."

"Softwrap is very pleased to have entered into a relationship with Ulead to wrap and distribute their popular products such as Photo Impact 8.0. We look forward to working with such a high profile company as Ulead and helping them to expand their market share." commented Gary Millner, CEO, Wraptech.

About Softwrap
Softwrap (www.softwrap.com) is a virtual shrink-wrapping programme that provides authors and distributors with a secure means of selling and distributing their software digitally, whilst still providing the consumer with 'try-before-you-buy' facilities. It is one of the wholly owned subsidiaries of British-based company, Wraptech.

Wraptech Limited is a leading e-commerce company that specialises in products and services that enable digital distribution and sales in many formats. The sister product to Wraptech's Softwrap is Soundwrap (www.soundwrap.com), a programme for the digital distribution of music. Wraptech is represented in North America, Europe, Africa, Asia, Australia
and New Zealand, where on-going research and development occurs and also ensures the best opportunity of globally distributing their business partner's music and software, should they also require marketing and distribution assistance.
Contact: Emma Morris, Marketing Director, emmam@softwrap.com

About Ulead Systems, Inc
Ulead Systems, Inc. is a leading developer of innovative video, imaging and graphics software for desktop, server, mobile and Internet platforms. As more people use digital technologies at home, school and the workplace, Ulead software empowers users of all levels with the tools to easily and affordably personalize, manage and share digital content. The company's award-winning desktop products include Ulead Photo Explorer, Ulead® PhotoImpact®, Ulead® VideoStudio®, Ulead® DVD MovieFactoryTM, Ulead ® DVD
PictureShowTM, Ulead® MediaStudio®, Ulead® DVD WorkshopTM, Ulead® COOL 3DTM, and Ulead® GIF AnimatorTM. Ulead iMiraTM Server Tools give organizations cost-effective, server-based imaging and Web solutions that
create an efficient image processing environment and develop customer Website loyalty. Headquartered in Taiwan, Ulead maintains offices worldwide in the US, Europe, and Asia. Ulead employs over 350 people and is listed on the Taiwan Stock Exchange. For more information on the company, its products and services, please visit Ulead's Web site at www.ulead.com or call 800-85-ULEAD (800-858-5323).
Contact: Conall McCarthy, eCommerce Manager, conall@ulead.com