HIGHLY ANTICIPATED ROBOTECH®: BATTLECRY, GOES GOLD
Posted by Ben on Friday, September 13 2002

WESTLAKE VILLAGE, Calif. – September 13, 2002 – TDK Mediactive Inc. (OTC: TDKM.OB), a global publisher of entertainment software, today announced Robotech®: Battlecry� for the PlayStation®2 computer entertainment system and Xbox� video game system from Microsoft has “gone gold” and into manufacturing in preparation of shipping to major retail outlets nationwide.

In support of the upcoming mech fighting title, TDK Mediactive kicked off its online grassroots campaign this week, featuring a Robotech sweepstakes at www.robotech.com. The campaign compliments the portfolio of print ads starting with Electronics Gaming Monthly that launched last month, as well as a blitz of retail specific promotions.

“With a multitude of streaming missiles, furious action and gigantic transforming robots, Robotech: Battlecry is locked and loaded, ready to deliver a powerful action gaming experience,” said Steve Ryno, vice president of product development, TDK Mediactive. “The enormous Robotech fan base will also rejoice when they discover how accurately the series has been captured and recreated. It’s sure to please even the most hardcore of fans, while delivering great depth and scope.”

Developed by Vicious Cycle in association with Harmony Gold and Mattel, Inc. Robotech: Battlecry is also scheduled to release on the Nintendo GameCube® along with Robotech: The Macross Saga� for Game Boy® Advance in October. To date, Robotech: Battlecry has generated overwhelmingly positive press, including:

“These games kick ass!” – Silicon Magazine

“…gamers will really be heading to the store in rabid packs once they [find] out how all of that licensed fun has been put to use.” – IGN

“…looking gorgeous… it’s hard to say that the wait wasn’t worth it.” – Electronic Gaming Monthly

“Fans of Robotech have been waiting so long for a great game adaptation, it’s almost hard to accept that one has finally arrived.” – Play

In addition to the standard version of Robotech: Battlecry, a special Collector’s Edition will also be available through Electronics Boutique and GameStop while supplies last. The extremely limited, serialized collections will contain the new mecha fighting game, the Robotech: Battlecry game soundtrack on CD, an exclusive t-shirt, concept art, lenticular motion card, and an individually numbered Defense Force dog tag.

About Robotech: Battlecry
A mission-driven cel shaded action title, Robotech: Battlecry embodies the classic mecha-filled mayhem of the animated series. Featuring all-encompassing destruction on a giant scale, Robotech: Battlecry is a high-octane arcade shooter that captures the television show’s spectacular visuals and epic storyline.

As an intrepid fighter pilot, the player must protect cities of Earth from roving bands of a giant alien race, the Zentraedi�. The player pilots the versatile Veritech� Fighter, a giant transformable mechanized robot that can convert into a high-flying jet fighter, a 40-foot tall humanoid robot, and a combination of both. Each transformation mode offers new movement options, special abilities or weapons. To succeed in battle, the player must use more than one mode to complete their assigned objectives. In keeping with the Robotech identity, the environments, mecha, characters, and overall appearance are modeled directly from the stylized look of the highly-regarded animated series.

About the Robotech Brand
Produced by Harmony Gold in 1985 Robotech fueled the transforming robot craze and drew legions of loyal fans with its richly detailed Japanese animation featuring dazzling science-fiction drama. Robotech continues to be one of the most recognized animated television series to this day. Its ground-breaking production design also launched a worldwide licensing phenomenon that has spawned several toy lines, musical soundtracks, dozens of novels, role-playing games, collectibles, apparel and over 300 comic books. More information about the Robotech brand is available at www.robotech.com.

About Harmony Gold
Formed in 1983, Harmony Gold is a leading production, acquisition and distribution company of quality international television programming, producing some of the most classic and history-making programs in the industry. Harmony Gold is a division of The Harmony Gold Companies, whose interests range from theater management, real estate and finance to film and television production.

About Mattel, Inc.
Mattel, Inc. is a worldwide leader in the design, manufacture and marketing of family products. With headquarters in El Segundo, Calif., Mattel has offices and facilities in 36 countries and sells its products in more than 150 nations around the world.

About TDK Mediactive, Inc.
Southern California based TDK Mediactive, Inc. is a global publisher of high quality interactive entertainment software for the PlayStation®2 computer entertainment system, PS one� game console, Xbox‘ video game system from Microsoft, and the Nintendo GameCube�, Game Boy® Advance and Game Boy® Color systems. The company also publishes titles for personal computers via a co-publishing agreement with Activision Value, a subsidiary of Activision, Inc. The company's games are based on licensed and original content derived from major motion pictures, video franchises, popular literature and popular culture. TDK Mediactive has exclusive technology and content licenses with Sony Computer Entertainment America Inc., Microsoft Corporation, Nintendo of America Inc., DreamWorks SKG, Disney Interactive, Vivendi Universal Studios, Mattel, Inc., Classic Media, R&S trading, BKN International, DC Comics, Hallmark Entertainment Distribution LLC, BDSP Inc., The Jim Henson Company, General Motors Corporation, Infogrames Interactive, Inc., and others.

TDK Mediactive is 73% owned by TDK USA Corp., and is part of TDK Corporation's (NYSE: TDK) global effort to expand its offerings to consumers of entertainment-oriented products. More information about TDK Mediactive and its products is available at www.tdk-mediactive.com.