SEGA PARTNERS WITH MICHAEL CRICHTON TO CREATE NEW GAME BASED ON AN ORIGINAL
Posted by Ben on Wednesday, September 25 2002

SAN FRANCISCO - (September 23, 2002) - SEGA(R) of America, Inc. today
announced that it has partnered with best-selling author Michael Crichton to
develop a new video game based on an original concept to be created by
Michael Crichton in association with SEGA. The partnership will bring
together top SEGA game developers and Michael Crichton in a collaborative
venture resulting in a new game currently scheduled for release in 2004.

"Unlike traditional licensing agreements in which pre-existing properties
are developed into video games, SEGA's partnership with Michael Crichton is
a unique alliance bringing together brilliant talent from two different
entertainment media to create a game concept from scratch," said Peter
Moore, president and COO, SEGA of America, Inc. "Michael Crichton is a
creative mastermind, recognized across all traditional entertainment media
including print, film and TV. We are thrilled that Mr. Crichton has chosen
to leverage his talents in the interactive entertainment industry with
SEGA."

"Partnering with SEGA, who has an extraordinary track record in the
interactive entertainment industry, is an opportunity to create an amazing
video game from the ground up," said Michael Crichton. "I look forward to
working with SEGA's first-rate creative team."

Additional information on the new video game has not been announced.
Information on SEGA and SEGA games is available at www.sega.com.
Information on Michael Crichton can be found at
.

About Sega
SEGA(R) of America, Inc. is the American arm of Tokyo, Japan-based SEGA
Corporation, a $3.5 billion corporation by market capitalization, recognized
as a worldwide leader in interactive entertainment both inside and outside
the home. The company develops, publishes and distributes interactive
entertainment software products for a variety of hardware platforms
including PC, wireless devices, and those manufactured by Nintendo,
Microsoft and Sony Computer Entertainment Inc. SEGA of America's Web site
is located at www.sega.com.