MTV VIDEO MUSIC AWARDS "CONNECT" CELEBRITIES WITH THE GROUNDBREAKING ALTEC LANSING* XA3021 SPEAKERS
Posted by Ben on Thursday, August 29 2002
MILFORD, PA - August 29, 2002 - Altec Lansing* Technologies, Inc., the
long-time leader in the design and manufacture of computer speaker systems,
announced today that their XA3021 speaker system, will be one of the
premiere products included in the prestigious celebrity gift bags
distributed at the MTV Video Music Awards (VMA'S) on August, 29th in New
York City's acclaimed Radio City Music Hall.
"We are honored that MTV has chosen the XA3021 for inclusion in their
award's giveaway," stated Mark Kapsky, Marketing Director, Altec Lansing.
"These next generation speakers are a natural fit for MTVs' audiences, who
are entertainment enthusiasts, our key target."
Hosted by Jimmy Fallon, the 2002 MTV VMA's will include performances by P.
Diddy, Pink, Bruce Springsteen and The E Street Band, Shakira, Eminem and
more. Scheduled presenters include B2K, Britney Spears, Nelly, Elton John
and many others.
Altec Lansing's new XA product line is the first in the new category of
speakers specifically designed for video consoles like the
Sony®PlayStation®, Microsoft®Xbox(tm), and Nintendo®GameCube®. These
products completely transform the typical TV by delivering the powerful,
high- and low-frequency response gamers insist upon. The XA3021's two
stereo satellite speakers combine with a powerful subwoofer to create a
remarkable listening experience, with sparkling highs and ground shaking
lows from 40 watts of total system power. Additionally, a wired remote
control includes volume, bass equalization, and dual headphone jacks (for
late-night gaming without waking the neighbors). The XA3021 is available at
an MSRP of $99.95.
Altec Lansing's new XA line of video game speakers for TV is available
through major consumer electronics and toy retailers. For additional
information about the XA line, or any of Altec Lansing's other award-winning
audio products, visit www.alteclansing.com , or
call toll-free at 1-800-258-3288.
About the Celebrity Gift Baskets
The gift baskets, furnished by Karen Wood of Backstage Creations, Samantha
Milo Haft of On 3 Productions, and Sayre English of MTV, include a wide
array of products ranging from apparel and accessories to pro-social gifts
and artwork. In addition, each side of the gift trunk bears an exclusive
Peter Max designed MTV logo, along with some of Max's most famous icons.
Taking the gift bag world by storm since the year 2000, this dynamic
duo-Wood of Backstage Creations and Haft of On 3 Productions-are driven by
their unparalleled knowledge of the latest trends and their ability to
repeatedly match corporations seeking brand visibility with targeted product
placement opportunities. This unstoppable pair will also join forces for the
2002 MTV Video Music Awards Latinoamerica in Miami in October. Visit their
sites at www.backstagecreations.com and www.on3productions.com respectively
for details and photos from their various events.
About MTV
MTV Networks owns and operates the cable television programming services
MTV: Music Television, MTV2, Nickelodeon/Nick at Nite, TV Land, VH1, CMT:
Country Music Television, and TNN, as well as The Digital Suite from MTV
Networks, a package of thirteen digital services, all of which are
trademarks of MTV Networks. MTV Networks also operates and offers joint
ventures, licensing agreements and syndication deals whereby its programming
can be seen worldwide.
About Altec Lansing Technologies, Inc.
Altec Lansing Technologies, Inc., has a rich legacy of blending art and
science to stir the soul with high quality consumer and professional speaker
systems. The market leader in personal computer speakers, Altec Lansing
designs, manufactures and markets a wide range of computer and home
entertainment sound systems and a line of headsets and headphones. The
company's Professional division, re-launched in April 2002, builds on the
storied Altec Lansing name among sound system specifiers, contractors and
installers in the fixed installation market. Headquartered in Milford, PA
USA and privately held, Altec Lansing has offices in Austin TX, Cary NC,
Houston TX, Hyrum UT, Oklahoma City OK, Paris, Hong Kong and Tokyo. In
addition, Altec Lansing has an ISO 9002 and SA8000 certified manufacturing
facility in The People's Republic of China. The company employs about 1,500
people worldwide.
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