GAME POWER AUSTRALIA ANNOUNCE SPEED MAGAZINE PARTNERSHIP
Posted by Ben on Wednesday, August 21 2002

SYDNEY – 20.08.02 – Today, Game Power Australia(tm) announce a content partnership with leading Australian car magazine, SPEED. Providing industry insider, branded content for the Australian Consolidated Press publication's lifestyle section. Game Power Australia(tm) will be working on a regular basis with SPEED to bring the latest car-related video game news to SPEED's 35,000 readers.

"SPEED's lifestyle content requires committed professional specialists. It's great to have Game Power Australia onboard to provide our readership with the latest in insider video gaming news," commented SPEED editor Curt Dupriez. "We're looking forward to working with Australia's number one online video games publication in the future."

Launching the relationship with the second edition of SPEED, designed for Australia's new power generation, Game Power Australia's SPEED content will focus on car racing games across all formats, including the PlayStation® 2 computer entertainment system, Nintendo® GameCube®, Microsoft Xbox(tm) video game system and PC.

"We're pleased to be working with SPEED magazine," commented Game Power Australia(tm)'s Managing Director, Adam Washington. "We feel that with SPEED's new power-savvy audience and our unique video games coverage, we can build a comprehensive, byte-sized lifestyle section for SPEED readers every month."

Game Power Australia's gaming content can be found in SPEED's gaming section in the August-September issue, and later in Issue 003, which is released in late September.

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ABOUT GAME POWER AUSTRALIA(tm)

First appearing online in January 2001, Game Power Australia(tm) has quickly established itself as Australia's leading online video game publication. Since January 2002 when the network moved to a new hosting facility and incorporated a whole new php-powered membership engine, traffic has been doubling month on month, from a respectable 10,000 unique users per day to an incredible 55,000 unique users per day hitting the front page by mid-May 2002.

These users view an average of seven pages per day, giving a total of 385,000 page views per day. The bulk of our users are between 18-35, and are professional males. Our verified demographic stretches from ages 9 through to 45, with the majority of the demographic being male, although there is a steady increase in female readers.

Game Power Australia(tm) is regularly linked by leading overseas and local websites, and is in constant demand from television, print and electronic media to provide licensed content and independent advice. Recent examples include an appearance on Channel 7's Today Tonight in a story about the console wars, seeing our traffic jump by five thousand users per day. Game Power Australia(tm) is constantly improving and expanding its portfolio of coverage, and has established a structured long-term international business model.

Game Power Australia(tm)'s policy is to provide good value to its advertisers and partners by offering exclusive advertising by the month or week to ensure the best coverage and value for money. Our rates are extremely competitive compared with other leading Australian sites – feel free to contact our sales department for further information.

For further information, please feel free to contact our Public Relations and Sales department.