Equilibrium MediaRich Image Server Selected By Microsoft to Automate the Production and Delivery of Digital Assets for Xbox.com
Posted by Ben on Tuesday, August 20 2002

SAN RAFAEL, Calif.--(BUSINESS WIRE)--Aug. 20, 2002--

Equilibrium MediaRich Image Server to be Integrated with Microsoft Content Management Server, Commerce Server 2002, and SharePoint Portal Server to Generate, Manage, Localize and Deploy Graphics and Video for

Xbox.com

Equilibrium, a leading provider of imaging servers for the enterprise and majority-owned operating company of CMGI, Inc. (NASDAQ:CMGI), today announced that Microsoft Corp. (NASDAQ:MSFT), has selected MediaRich(TM) Image Server to extend the functionality of Microsoft Commerce Server 2002, Content Management Server and SharePoint Portal Server for Xbox.com, the online environment for the Xbox(TM) video game system from Microsoft. The dynamic imaging integration dramatically reduces the time required to create, modify, manage and deploy digital images and video assets for Xbox.com.

Equilibrium(R) MediaRich is server-based software that automates image production and enables the dynamic delivery of visual assets to the Web, print media and smart devices. By integrating the templating features of MediaRich Image Server with Microsoft Commerce Server 2002, Content Management Server and SharePoint Portal Server, the Xbox.com team at Microsoft will be able to streamline production workflow as they manage, deploy and store graphical and video content for Xbox.com from one central infrastructure. MediaRich Image Server will also enhance the global branding of the site by using automated text to graphics conversion of Unicode(R) fonts to enable all the navigation and section headers to be dynamically localized for Xbox.com's 19 different languages through SDL International WebFlow(TM).

"Equilibrium MediaRich adds a powerful visual asset management and dynamic imaging solution when integrated with our content architecture for Xbox.com," said Don Hall, director for Xbox.com at Microsoft Corp. "We currently have thousands of icons, screenshots, and video clips for our Xbox games. As the number of titles triples within the next year, the scalability of MediaRich will help us handle our escalating number of visual assets more efficiently."

As a Microsoft Gold Certified independent software vendor, Equilibrium is working with system integrators to provide training and support for implementing MediaRich Image Server with Microsoft SharePoint Portal Server, Commerce Server 2002 and Content Management Server. To learn more about the Equilibrium Gold Partner Program, please email msib@equilibrium.com.

"With their proven expertise in automated imaging, integration strategy, and a growing list of customers, Equilibrium MediaRich Image Server is positioned to be a leader in the emerging market of dynamic image and video serving," said Tony Henning, Senior Analyst, Imaging Infrastructure, Future Image Inc. "Microsoft's selection of MediaRich for its own corporate use is a ringing endorsement."

About Xbox

Xbox www.xbox.com is Microsoft's future-generation video game system that delivers the most powerful games experiences ever. Xbox empowers game artists by giving them the technology to fulfill their creative visions as never before, creating games that blur the lines between fantasy and reality. Xbox is now available in North America, Japan, Europe and Australia.

About Equilibrium

Founded in 1989, Equilibrium develops and markets dynamic imaging technologies for multi-channel retail, business-to-business, media and entertainment industries. The MediaRich Image Server automates the production and deployment of visual content for the Web, print media and smart devices to streamline workflow and reduce costs. For additional information, contact Equilibrium's headquarters in San Rafael, Calif. at 415/451-7600 or visit their new site that integrates MediaRich Image Server with Microsoft CMS at www.equilibrium.com.

Equilibrium is a registered trademark and MediaRich is a trademark of Equilibrium Technologies, Inc. Xbox is a trademark of Microsoft Corporation in the United States and/or other countries. All other company, product or service names mentioned herein are the trademarks or registered trademarks of their respective owners. This release contains forward-looking statements that address a variety of subjects including, for example, the expected benefits of the agreement between Equilibrium and Microsoft, and the expected benefits of the integration of MediaRich Image Server and Microsoft Commerce Server, Content Management Server and SharePoint Portal Server, and the expected benefits, features, and functionality of MediaRich. The following important factors and uncertainties, among others, could cause actual results to differ materially from those described in these forward-looking statements: MediaRich may not successfully interoperate with the technologies and products of Microsoft or third parties; Equilibrium's growth depends upon continued and increased demand for and market acceptance of its offerings; and increased competition and technological changes in the markets in which Equilibrium competes. For a detailed discussion of these and other cautionary statements, please refer to CMGI's filings with the Securities and Exchange Commission, including CMGI's most recent Quarterly Report on Form 10-Q.