IGN Launches Online Gamestore
Posted by Ben on Tuesday, July 23 2002

SAN FRANCISCO--(BUSINESS WIRE)--July 11, 2002--IGN Entertainment (Nasdaq:IGNX), the Web's largest information and entertainment destination for gamers, today announced that it has launched IGN Gamestore. The IGN branded online store is fully integrated within the IGN.com Web site and offers for sale new and used game hardware, software and accessories, as well as related entertainment merchandise such as DVDs, action figures and strategy guides.

IGN has chosen GameStop Corp. (NYSE:GME), whose GameStop.com carries the world's largest selection of video game and entertainment software, as its fulfillment partner. GameStop will work with IGN to create exclusive bundles, promotions and offers only available on the IGN Gamestore, including 10% discounts on special purchases for IGNinsider subscribers.

The launch of IGN Gamestore positions IGN as a one-stop-shop for the gaming enthusiast -- enabling IGN users to access a product preview, read a detailed product review, discuss the product with fellow gamers, and now, click to preorder or order the item.

"We are pleased to be partnering with GameStop, the market leader in selection, pricing and fulfillment," said Mark Jung, IGN's CEO. "This new partnership and the resulting cross promotions should strengthen both the IGN Gamestore and IGNinsider programs while offering our users a more complete IGN experience."

"IGN, with its extensive award-winning gaming content, is the perfect choice to help GameStop.com further expand its large customer base of computer-savvy, net-centric individuals who find the Internet the best place to meet their gaming and entertainment needs," said Niall Lawlor, President of GameStop.com.

About GameStop.com

Headquartered in Grapevine, Texas, GameStop.com Inc., a wholly owned subsidiary of GameStop Corp. (NYSE:GME), carries the world's largest selection of video game and entertainment software. GameStop.com Inc. sells the most popular new software, hardware and game accessories for the PC and next-generation game console systems from Sony, Nintendo, Microsoft and Sega. In addition, the company sells computer magazines and strategy guides, action figures, collectible trading cards, and other related merchandise to the more than 30 million customers that visit the company's site each year.

About IGN Entertainment

IGN Entertainment (Nasdaq:IGNX), through its IGN.com network, is the Internet's leading information and entertainment destination for teen and young adult gamers. IGN serves its audience by providing both free and subscription-based content and services. IGN's award-winning content -- two Webby People's Voice Awards and two Wired Magazine's Readers Raves Awards -- attracts more than eight million unique visitors a month, including over 5.0 million registered users and more than 50,000 paying subscribers. IGN offers its business customers a full spectrum of integrated marketing solutions to reach this large web-centric audience. These products include impression-based advertising and sponsorships, permission marketing, custom publishing, contextual e-commerce, direct e-mail marketing and content licensing. The company is headquartered in San Francisco, with sales offices in New York and Los Angeles. For more information, please visit http://www.ign.com.

This release contains "forward-looking" statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. For example, the quotations from IGN's CEO and GameStop.com's President include forward-looking statements. These statements are based upon the beliefs and current expectations of IGN Entertainment, Inc. and GameStop.com, Inc. and their respective management teams. Such statements are not guarantees of future results and involve risks and uncertainties that may cause actual results to differ materially from the results discussed therein. Please refer to the companies' documents filed with the SEC, specifically the "Risk Factors" section of IGN Entertainment, Inc.'s and GameStop Corp.'s Form 10-Ks.